Case study

Revolutionising stakeholder communications for trade and distribution leader, Tricon

  • Value added:

    • Grow reputation and awareness
    • Build better relationships


Merchant has been fantastic to work with. The team has brought our vision and brand to life! It has been such a fun and rewarding experience to work with their team of highly dedicated, creative, and reliable individuals. Tricon looks forward to our continued partnership.

Robin Soltis Global HR Director, Tricon Energy

The Client

Tricon Energy is an industry leader in the global trade and distribution market.

The Challenge

Consolidating the voice of its global stakeholders into one unified central website, capable of addressing the needs of an international audience.

What Merchant did

Discovery & insights

To develop and implement the most impactful strategy for Tricon, it was important for us to get under the skin of the brand. In-depth discovery sessions and research into the business and its stakeholders informed our recommendations and led to the creation of a positive digital experience, which reflects Tricon’s values and ambitions.

Key to our success was understanding the numerous stakeholders and their needs. This included new customers, financial institutions, and creditors, as well as its own employees and future talent. It was vital that the content resonated with all of these different audiences on a global scale.

Web design and development

Central to achieving Tricon’s goals was creating a new website, which would better reflect the company’s global reach and international customers. The website had to be easy to use, engage the different user types with relevant content, and have a striking look and feel.

The Merchant team designed and developed a new search engine optimised website, based on UX best practice. We further developed Tricon’s visual identity to support its brand positioning and cultivated a digital image bank to clearly convey Tricon’s offer.

Stakeholder engagement

To support internal communications, our design and content editors took responsibility for ensuring a consistent style and voice for Tricon’s monthly internal newsletter, distributed digitally among its global employee stakeholders.

Results and value added

Grow reputation and awareness 

Elevated online presence that represents Tricon’s fast growth, ambition and global reach, attracting new business and creditors.

Build better relationships 

A new invigorated and dynamic web presence that has increased engagement with stakeholders and supported talent acquisition.