About us

What motivates us

For more than four decades, we've partnered with some of the most exciting, innovative and adventurous global brands to solve their marketing challenges and deliver on their commercial objectives.

We reach our full potential when we become an extension of our clients' teams and pride ourselves on the strong and consistent relationships we've built over the years.

If you're looking for a team that asks lots of questions to reach the right outcomes, relishes finding a solution to a challenge, and thrives on action and impact - you've come to the right place.

Optimistic outlook. Growth mindset. Creative energy. Collaborative.

Merchant values

As a team, we share a common set of values which align us.

  1. Value-creators

    We're all about delivering more business value

  2. Impact-driven

    We want everything we do to make an impact

  3. Curious

    We ask the right questions to get to the right answers

  4. Tenacious

    We work hard and don’t give up

  5. Smart thinking

    Yes, we are a team of experts, but the solutions we deliver are smart too!

The Merchant Team

Hayden Jones

Managing Director

Leading Merchant’s vision and strategic direction, Hayden thrives on working closely with business leaders to solve their challenges and meet ambitious goals.

Paul Jones


As founder of the Merchant group of companies, Paul has worked with the very best organisations in marketing and business strategy all over the globe.

Will Anderson

Strategic Advisor

A communications and marketing expert with experience of working with some of the world’s greatest organisations. He’s held senior positions with leading tech companies, has an MBA from Cranfield University and was made an MBE for exemplary leadership.

Claire Moffat

Operations Director

Long-standing team member Claire has been with the agency for more than 20 years. Her responsibilities include financial management as well as driving the team’s growth and development. As an entrepreneur herself, she actively advises on the agency’s direction.

Amie Budden

Client Director

Highly experienced in technology and digital strategy, Amie is committed to building strong relationships and delivering complex technical projects that exceed expectations.

Jules Fisher

PR Account Director

Through strategic PR and communications, Jules empowers clients to effectively communicate their value with target audiences globally.

Ollie Allen

Creative Director

Ollie leads all creative projects, working in digital, print and brand design. He has a wealth of experience in both design and development, delivering projects for multinational clients.

Lana Fowler

Senior Account Manager

Lana is in her element when applying her strategic mindset to client challenges. With solid US and UK experience, she delights her clients with her proactive and well-considered approach to their programmes.

Gemma Jones

Project Manager

Exceptionally well organised and thorough, Gemma ensures smooth and efficient delivery of client projects. Her ability to effectively manage risks and keep things on track, result in a happy team and delighted clients.


Like our clients, we’re ambitious, growth-focused and globally minded.

Our successes are achieved collaboratively and harness our individual strengths, energy and creativity, delivering business value and forging trusted, long-term partnerships with our clients.

Hayden Jones Managing Director

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