Guiding you across the startup to scale-up chasm
In an environment where ‘growth at all costs’ has to be balanced with a drive for profitability, taking your startup to the next stage of growth and maturity can seem daunting.
Introducing the Merchant Scale-up Programme: a commercially driven marketing programme that supports ambitious start-up leaders who have secured investment and are now ready to enter a phase of high growth and scalability. Designed to help you access new markets, win new business and drive revenue growth, without busting the bottom line.
Delivering on your ambitions
Based on developing strategic approaches to the above areas, the Scale-up Programme is focused on achieving the following key outcomes:
- Market-leading positioning
- Product differentiation and quality
- Growing sales pipeline
- Capitalising on multiple growth opportunities and revenue streams
- Awards and recognition
Six factors to success
The Merchant Scale-up Programme is built around six key challenges for any startup wanting to achieve exponential growth. With a hands-on and customisable approach, we’ll help determine which are the key priorities for your business so that the programme is tailored to your biggest challenges:
Download our e-book ‘Don’t fail to scale’ (link)
This free guide includes in-depth insights on the six success factors and related tactics essential for your scale-up journey.
A customisable and scalable solution
How does it work?
Some scale-up programmes teach you what to do but leave you to figure out how to do it. Instead, we take a hands-on approach and guide you from startup to successful scale-up. The programme is split into three parts and below is the structure of the programme at a glance – and we’ll work with you directly to build out the detail that best suits your ambitions.
Part 1: Ambition
Crystallise your goals, improve transparency and alignment across the leadership team and identify the core challenge.
Part 2: Strategy
Following a series of in-depth and tailored research and insights, make tactical plans and develop your central go-to-market proposition for the next phase of growth, with confidence.
Part 3: Action
Implement marketing and sales enablement campaigns that deliver measured results whilst maintaining stakeholder management.
Set up a 1-1 introductory call where we can walk through the programme in more detail as well as begin to determine which areas could deliver the most value for your startup.
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