Public relations sits at the forefront of any promotional strategy, with multiple channels available to get content in front of your audience: social, media, public speaking, events, investor or internal. Merchant’s team has been adept at getting clients’ voices heard in this crowded space for more than 20 years.
PUBLIC RELATIONS
Public Relations is an important element of a company’s marketing strategy. The Chartered Institute of Public Relations (CIPR) defines public relations as: ‘The planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics’.
Media relations is probably the first thing that springs to mind when considering public relations activity. Our extensive experience working with the media, from newspapers, magazines and online, to radio and TV, means we understand how they operate and the type of story they find interesting, tailoring our clients’ messaging to suit and securing coverage which communicates with their target audiences.
With the continual expansion of social networks, we can also help companies manage and monitor their public image through their social media channels.
As well as media relations, the Merchant team can support your employee and stakeholder communication; create content for your website and social channels; organise your company’s events and manage your attendance at conferences and exhibitions; and craft submissions for industry awards.
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A press release is your chance to say your piece. We will get your news out to target media in a focused, relevant, timely and effective way that gives you the platform and voice you need.
It’s one thing to have people talking about you – another to understand the sentiment behind what they’re saying. We analyse the opinion and the feeling behind the ‘buzz’ so you can protect your brand’s integrity and stay on message.
We can help you define the customer’s journey with your organisation, so you gain an in-depth understanding of their needs and can shape your interactions to ensure they are met and exceeded.
Do you have plans in place to manage a crisis and ensure effective communications that will inform your customers and protect your brand? Don’t risk your reputation – let us help you own the story and respond in a timely and effective way.
More than ever before, PR today is about relationships. We will define the key journalists in your target publications and the influencers in your marketplace to help establish your credibility as a go-to resource for news and opinion.
Are you comfortable on camera? Happy to give a telephone interview? Fluent and confident whether you’re imparting good news or defending your brand in a crisis? Our media training is run by experts in broadcast and print journalism, so you’ll feel confident and totally prepared.
We love content. And we specialise in writing copy of all types – media packs, white papers, blogs, by-lined articles, websites and more. Our copywriters are all highly experienced and many are from a journalistic background.
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