Guiding you across the startup to scale-up chasm

In an environment where ‘growth at all costs’ has to be balanced with a drive for profitability, taking your startup to the next stage of growth and maturity can seem daunting.

Introducing the Merchant Scale-up Programme: a commercially driven marketing programme that supports ambitious start-up leaders who have secured investment and are now ready to enter a phase of high growth and scalability. Designed to help you access new markets, win new business and drive revenue growth, without busting the bottom line.

Delivering on your ambitions

Based on developing strategic approaches to the above areas, the Scale-up Programme is focused on achieving the following key outcomes: 

  • Market-leading positioning
  • Product differentiation and quality
  • Growing sales pipeline
  • Capitalising on multiple growth opportunities and revenue streams
  • Awards and recognition

The six factors

Six factors to success

The Merchant Scale-up Programme is built around six key challenges for any startup wanting to achieve exponential growth. With a hands-on and customisable approach, we’ll help determine which are the key priorities for your business so that the programme is tailored to your biggest challenges:

Crystallised goals 

Is the leadership team aligned and do you have well-defined targets for the next 3-5 years? 

Preferred product 

Do you know where your product fits in the market and how you truly differentiate your offering to your customers?

Recurring revenues 

How do you plan to grow market share and what is your bullet-proof marketing and sales strategy? 

Compelling brand 

How strong is your brand equity and where else does your brand need to resonate? 

Thriving culture 

Is the team equipped for growth and can you attract the best talent for future hires? 

Optimised processes 

How are you using technology to ensure processes are simple and the most efficient? 

A customisable and scalable solution


Access to a full team of specialists alongside the team leading your programme

Strategic and tactical

Deliberately balances strategic planning and tactical implementation


Designed to work across regions so borders are not a barrier


Suitable for teams of various sizes/ ambitions


Only focusing on the priorities most important to your business and context

Designed to de-risk

The nature of the process helps de-risk our investment in the programme and future investments too

How does it work?

Some scale-up programmes teach you what to do but leave you to figure out how to do it. Instead, we take a hands-on approach and guide you from startup to successful scale-up. The programme is split into three parts and below is the structure of the programme at a glance; we'll work with you directly to build out the detail that best suits your ambitions.

Part 1: Ambition

Crystallise your goals, improve transparency and alignment across the leadership team and identify the core challenge. 

Part 2: Strategy

Following a series of in-depth and tailored research and insights, make tactical plans and develop your central go-to-market proposition for the next phase of growth, with confidence. 

Part 3: Action

Implement marketing and sales enablement campaigns that deliver measured results whilst maintaining stakeholder management. 

Lana Fowler Scale-up Programme Lead

Time to scale?

Set up a 1-1 introductory call where we can walk you through the programme in more detail as well as begin to determine which areas could deliver the most value for your startup.

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