Case study

Digital strategy amplifies awareness and reputation for CCI

  • Value added:

    • Reputation and awareness
    • Better relationships

Testimonial

Merchant’s highly skilled team has consistently produced professional, sleek and high quality materials for us, resulting in positive feedback from the organization. Thank you for all of the hard work you put in to helping us achieve great results!

Cynthia Ferreira Head of Investor Relations

Programme Details

The Vision

A new strategic brand direction was needed to showcase the improved CCI brand across multiple touchpoints, to better engage with investors and ultimately contribute to their mission of ‘Unlocking Value in Energy Markets’.

The Client

Castleton Commodities International (CCI) is a leading global energy commodities merchant and infrastructure asset investor – headquartered in Stamford, Connecticut.

The Challenge

CCI is a company defined by its entrepreneurial and opportunity-driven spirit, this is reflected by their strategic goals. However, the outward-facing materials and digital touchpoints didn’t match this spirit, which was causing detrimental effect to talent acquisition, investor relations and overall engagement and understanding of CCI as a business.

What Merchant did

Enhanced brand perception through modernisation

Created a modern brand experience across numerous touchpoints, improving perception and engagement and attracting new talent.

Increased visibility

Improved competitive share of the digital landscape through advanced SEO, better engaging its target audience and attracting and retaining talent.

Positioned as market leaders

Mirroring CCI’s digital experience at the FT Global Commodities Summit, helping facilitate conversations with the C-suite.

Results and value added

Reputation and awareness

Ranking on page 1 for all key brand terms in search results

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