Case study

Propelling green infrastructure business, Biotecture, into the spotlight

  • Value added:

    • Grow reputation and awareness

The Client

Biotecture is the UK’s leading provider of living walls.

The Challenge

Elevate Biotecture’s brand positioning to attract and secure major new projects.

What Merchant did

Our first move was to conduct a comprehensive media and communications audit. This strategic deep dive allowed us to map out Biotecture’s existing media footprint, unveiling where its story was being told, as well as highlighted new channels primed for engagement. This insight was key to captivating a wider portfolio of prospects, helping us shape Biotecture’s narratives and weave its stories into new and influential spaces.

Biotecture has much to shout about, working on major projects across the country, such as McArthurGlen Designer Outlet Ashford and One Bank Street. Taking on the role of Biotecture’s proactive press office, our PR team worked on news segments with the BBC and ITV, educating audiences about the transformative impact of living walls. We also showcased landmark projects in trade and regional media, working with the major contractors involved and facilitating interviews with Biotecture’s MD to maximise exposure and amplify the company’s core messages.

Our PR strategy was also pivotal in securing speaking opportunities for Biotecture’s Managing Director at major construction, landscaping, and sustainability events, significantly elevating the company’s presence and kickstarting a dialogue with potential clients, enhancing the company’s network and market influence.

The work of our press office, combined with the crafting of blogs, newsletters and website content; influencer collaborations on social media; award submissions; and partner promotional material, catapulted Biotecture up the search engine rankings and brought major projects into the limelight, bolstering its market presence and sparking new enquiries.

Results and value added

Grow reputation and awareness

Elevated Biotecture’s visibility among a substantially broader audience, effectively educating and engaging prospects.