Technology

Technology

Driving growth for tech and SaaS companies

From tech start-ups to established global technology leaders, our clients in this sector rely on us to deliver strategic marketing transformation to drive their next phase of growth. 

The outcomes we deliver for organisations like cloud computing pioneer, Rackspace Technology, Enterprise Data Management leader, Syniti, and SaaS innovators, Cintoo, span brand awareness and engagement, lead generation, and revenue growth, always starting with a well-devised strategy to ensure ROI.

 

Why is strategic marketing important for tech and SaaS businesses?

One of the fastest growing sectors with some of the fastest growing companies globally, the technology market is constantly innovating and evolving while becoming ever more competitive.

Whether you’re looking to connect with business or consumer audiences, effective communication with would-be buyers is achieved by understanding their needs and interests and framing your solution in the most relevant way possible to generate demand. In this fast-paced environment, messaging that cuts through and resonates coupled with a multi-channel digital approach that includes a best in class website will give you the greatest chance of demonstrating your value to your target audience, remaining a step ahead of your competitors and ultimately turning leads into ongoing customers and increasing revenue.

What does strategic marketing for tech and SaaS organisations involve?

Firstly, you need a thorough understanding of your audiences - who are they, what do they want to hear, how do they want to hear it, what are they interested in, where do they search for information and where do they congregate. Next, find out what your competitors are doing, what’s working and what isn’t and how you can leverage this to your advantage. 

Armed with these insights, an effective marketing strategy can be devised that ensures visibility for your brand across the digital channels relevant to your target audience. Your content must be on point and consistent to keep you ranking highly in search and pushing users through the sales funnel to conversion and advocation, while the performance of your website and other digital touchpoints is key to maximise the user experience and turn browsers into long-term buyers.

Why should I invest in marketing? 

A successful marketing strategy can turn a product or service that nobody knows about into a highly sought after one, building brand awareness and demand to drive profits and growth. By developing a strategic marketing plan based on data and insights, you’ll be equipped to create a robust online presence for your business, attracting customers, developing and nurturing relationships with them, fostering loyalty and encouraging repeat business - ultimately achieving your business ambitions.

Merchant is the perfect partner to deliver on your business objectives. Our case studies demonstrate how our digital, technology, communications and design teams have delivered growth for our clients. You can also discover more about our extensive experience and diverse skillsets in our team bios. 

 

Meet your team

Our Tech & SaaS Marketing Specialists

We are specialists within our field as well as your industry. Call us to find out how we can help you achieve your business objectives.

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Paul Betteridge

Digital Director

A hand-picked Google Leader, Paul advises our clients on everything digital from SEO, SEM, CRO and UX to digital transformation and reputation management - driving traffic to their website, increasing engagement and brand awareness and maximising their search engine rankings, ensuring they achieve their business objectives.

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Hayden Jones

Managing Director

Hayden is responsible for the strategic direction of our key accounts. He leads client services and has close involvement across all of our clients.

Jules PR Merchant Agency

Juliet Fisher

PR Account Director

Juliet’s strategic public relations programmes for our clients span content creation, media outreach, social media campaigns, reputation and management and internal communications, driving our clients’ messages to their target audiences and realising their business objectives.

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Speak to our tech/SaaS strategic marketing specialists now

Our team is always available to discuss your individual marketing challenges and provide insight as to how we can help you achieve your business objectives.

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