PR: Driving brand awareness and demand generation

PR is an essential component of a B2B organisation’s growth engine.

A strategic PR programme will elevate your marketing efforts, increasing brand visibility, enhancing your reputation, and instilling trust and credibility. This in turn will help you attract and retain customers, setting you up for long-term business growth.

What PR can do for your business

Our growth-focused PR programme centres on four key areas:

Media relations

Establish your voice in the titles your audience consumes, building authority, credibility, and trust in your brand.

Event strategy

Define an events programme that positions you directly in front of prospects, raising awareness and establishing customer relationships.

Influencer outreach

Third-party endorsement from respected influencers in your market, increasing visibility and instilling trust.

Digital content

Expertly crafted content tailored to individual channels and audiences to engage and encourage action.

Getting your company seen, heard and trusted

Whether it’s improving brand perception to attain previously unreachable customers or educating audiences to drive product demand, we know how to raise your profile and achieve your growth ambitions.


Merchant helped us increase our brand presence and awareness in our challenging sector. A team of specialists for any sized business wishing to expand.

Mike Mayock Managing Director

Jules Fisher PR & Comms Director

Ready for PR to start creating value for your business?

Take us up on a free PR consultation and let's explore how our tailored support can amplify your brand among those customers who really matter. Or head to our Insights page for our views on how to use PR to grow your business.

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