Trolex Ltd

Trolex Ltd

Innovation in design matched with innovative products.

Bringing life to engineering products.

The Brief

Trolex is an innovative engineering and manufacturing organisation working primarily in the mining, industrial and transportation markets.

In an increasingly competitive marketplace, flooded with foreign products of inferior quality and cheaper prices, Trolex has differentiated through innovation. The Trolex 10-point charter was developed to ensure everyone within the company was working towards the same, unified goal of producing the best possible solutions, pushing the boundaries of innovation and product development.


The Requirement

Trolex’s in-depth understanding of the markets in which they operate and the relentless pursuit of innovation in R&D creates products that are optimised to perform in the harshest of environments. Not satisfied with the preconceived ‘norms’ of the industry, Trolex wanted to create individual product identities that reflected the same level of detail that went into the products themselves.


The Challenges

Not to put too finer point on it … engineering products aren’t sexy! Even taking into account the intense research and development that goes into everything that comes out of the Trolex stable, a personal gas detector is no iPhone. In spite of this, we needed to create campaignable materials that would represent the products in a completely new way.

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What we did

The Solution 

We brought B2C marketing solutions to a B2B problem. Using high-impact photography, placing the product in context and using benefit-led powerful messaging, we were able to present the products in a way that truly reflected their innovative, cutting edge design.

Print Brochure example for Trolex Engineering Product Campaign

The Results

With its new visual profile for products, Trolex was able to create product campaigns that stood out from the competition. The product identity and branding caught the attention of industry press, gaining valuable editorial recognition for the innovative products and marketing approach.

Product Campaign and Branding on Trolex Website shown on laptop screen

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