Trolex is an innovative engineering and manufacturing organisation working primarily in the mining, industrial and transportation markets. In an increasingly competitive marketplace, flooded with foreign products of inferior quality and cheaper prices, Trolex has differentiated through innovation. The Trolex 10-point charter was developed to ensure everyone within the company was working towards the same, unified goal of producing the best possible solutions, pushing the boundaries of innovation and product development.
Trolex’s in-depth understanding of the markets in which they operate and the relentless pursuit of innovation in R&D creates products that are optimised to perform in the harshest of environments. Not satisfied with the preconceived ‘norms’ of the industry, Trolex wanted to create individual product identities that reflected the same level of detail that went into the products themselves.
Not to put too finer point on it … engineering products aren’t sexy! Even taking into account the intense research and development that goes into everything that comes out of the Trolex stable, a personal gas detector is no iPhone. In spite of this, we needed to create campaignable materials that would represent the products in a completely new way.