We got under Tricon's skin Before we instigated any solutions or set out our strategy to help Tricon meet its objectives, we first spent time getting to know the business, its challenges, and its needs. The insight we extracted from these discovery sessions was key to ensuring we could align Tricon's communications in a way that adequately reflected the organisation's values and operations. Not only did these findings form the basis of our content and brand messaging, they also gave us direction in terms of creating the business-critical assets our evaluations identified Tricon needed.
Building Tricon a new corporate website
One of the biggest challenges for Tricon involved consolidating the voice of its global stakeholders into one unified central website, capable of addressing the needs of an international audience. The online user journey would be key to ensuring this new platform was able to service each worldwide user equally, so we focussed on creating a simple navigation, built around five top-level menus: About us, Products, Careers, Locations and Tricon Cares (the company’s CSR initiative).
This simplified site journey empowered website users to quickly find and access relevant content on Tricon's website, including contact details of each local office throughout Asia, Europe and America. The homepage was kept deliberately clean and minimal, in order to direct traffic to other areas of the website, including Tricon's contact page for business leads and enquiries.
Projecting Tricon's work through powerful photography
As well as professional design, constructed to generate and convert more leads for Tricon, the website also required strong, brand-relevant, visuals to communicate Tricon's stature. Our team took ownership of cultivating an image bank, crafted around Tricon's industry and services, capable of aiding a user to understand Tricon's offer.
Used throughout the website, these images help to project the scale of Tricon's operations, while providing our digital team with an opportunity to create alt-text descriptions in the site's backend, to improve SEO and drive organic site traffic visits. The images will also form a key role in Tricon's offline and online communications moving forward, to further enhance Tricon's image and reputation among key stakeholders.