Raising awareness of Bridgwater’s green travel alternatives
Many of the new cycling and walking routes created by Somerset County Council were not represented in Google maps, so raising awareness of these routes was one of the map’s main deliverables. Working closely with SCC, we were able to gain valuable insight into the target audience our map needed to engage. This not only included commuters travelling to work during rush hour, but parents and guardians transporting their children to and from the county’s many local schools.
Key outcomes of The Bridgwater Way map involved raising awareness of the new travel routes and converting local residents to complete short journeys by walking or cycling, instead of by car. To be successful in this endeavour, the map needed to be easily accessible on both desktop and mobile devices, and clearly identify safe cycle paths and walking routes across the town centre and surrounding suburbs.
Creating The Bridgwater Way map
Our creative, UX and front-end designers developed bespoke mapping graphics, based around several unique colour-coded routes suitable for cycling and walking. Each mapped route makes up a portion of The Bridgwater Way, and features a brief accompanying description, letting users know in advance if the section includes whole or partial off-road paths. This information allows users to make an informed decision, in advance of setting off, about the route’s suitability for their journey based on factors such as ability and confidence.
Together with highlighting several of Somerset County Councils’ newly revamped cycling and walking routes across Bridgwater town, the map we developed also includes markers for specific points of interest, such as schools, public toilets, cycle parking and bike shops. For ease of use, the map’s features are accessible via a simple toggle view navigation menu, allowing individual users to customise the map’s display, according to the information they want to see presented on the screen.
Drawing on the most up-to-date network information, The Bridgwater Way map highlights routes which not even Google Maps shows users – making it a must-have reference tool for anyone looking to cycle or walk short distances safely within Bridgwater.