The Client Hinkley Power Station, the first nuclear power station to be built in the UK for twenty years, is the largest construction project in Europe. The impact on the local infrastructure is significant.
Merchant has been appointed on a then year contract to manage the communications around road congestion and improvement during this massive project.
The historic market town of Bridgwater in Somerset has long been a major port and trading hub for the South West of England, but with the number of road users in and around Bridgwater at an all-time high, traffic congestion in the town, and surrounding highways, had become an urgent issue.
As the governing council in this part of the country, it was up to Somerset County Council to intervene and take proactive action in a bid to alleviate congestion on its roads. After a nationwide tender process, involving multiple UK agencies, SCC appointed Merchant to be its primary communications partner for the full 10-year lifecycle of a tactical campaign aimed at cutting congestion in this part of Somerset county.
Create the brand to support road traffic congestion easing projects in and around the Somerset town of Bridgwater.