The aim for MyGatwick was to capture the unknown customers who don’t appear in the current marketing database, to enrich their experience on the site, to cross sell Gatwick’s products and to be a central point for all marketing communication information. Gatwick offers a free loyalty programme, myGatwick, which gives visitors access to exclusive benefits, completely tailored to them.
The myGatwick program helps Gatwick Airport capture new visitors currently not in the marketing database and enrich existing customer data to create new segmentation and commercial opportunities.
- Enhance existing customer data for smart segmentation
- Capture new visitors information currently not in the database
- Deliver excellent personalised customer journeys for travellers both on and offline
- Implement fast and flexible technology to power all of the above