The myGatwick program helps Gatwick Airport capture new visitors currently not in the marketing database and enrich existing customer data to create new segmentation and commercial opportunities.
In order to deliver a personalized experience, Gatwick needed to streamline the connection between their website experience and digital communications such as email marketing and mobile messaging. This enabled Gatwick to implement data best practices including progressive profiling, improve email deliverability and segment data to utilise personalisation.
Merchant's involvement in Gatwick's branding was extensive, working closely with newly established guidelines. MyGatwick is a good example of this work, bringing together the existing Gatwick logo to create the customer area "MyGatwick".
We developed the site to serve tailored web content to the customer in real time. So, when the customer logs into myGatwick, their car and order details are available and recognised; creating a timely and personalized online customer journey. What’s more, mygatwick is able to use this information to tailor future email offers, such as airport vouchers and build custom web experiences by premeditating their needs and interests.
SENIOR ECOMMERCE MANAGER, GATWICK AIRPORT