The Client i-ride is the authority on all things performance cycling in Britain. A leading national distributor of high-performance cycling products, i-ride's reputation is synonymous with excellence. Its products are sourced exclusively from the most elite and innovative brands on the world cycling stage. Used by pro athletes and passionate bike enthusiasts alike.
i-ride sells direct to consumer, as well as to trade customers, so its website needs to differentiate between the two user groups, presenting the correct product ranges and price bands for each. In addition, it's imperative that all product searches return quickly and accurately, giving a true reflection of real-time product availability and stock levels. We were tasked with creating a website that did just that, together with improving the overall user experience of i-ride's website, with the ultimate aim of boosting online sales.
- A responsive retail platform that recognises the user and adjusts the product offer accordingly.
- Product searches return faster, with accurate and real-time results, reflective of current stock levels.
- The ability to individually update price bands and promotions creating custom offers for both B2B and B2C customers.
- Higher online sales conversions and lower abandonment of baskets, conversely resulting in fewer calls to i-ride's sales centre.