The Client Established in 1885, Gleeds is one of the world's leading independent construction and property consultancies. Steering clients, like Marks & Spencer, towards sound and future-proof property investments. Now in operation for 130 years, Gleeds operates 79 offices in 20 countries across 6 continents, and its construction and property expertise has been instrumental in delivering large-scale infrastructure projects that have caught the attention of the world, such as London 2012 and Crossrail.
As an international property and construction consultancy, Gleeds operates in multiple territories around the world. Projecting the business's local market knowledge has been instrumental in the company's 130-year growth.
Growing their brand in new regional locations however had resulted in Gleeds owning and operating 15 unique websites, each of which was autonomously managed by a local market stakeholder. This had created an inconsistent voice across the Gleeds portfolio, while the CMS (now long outdated) was causing frustration among the company's content editors.
Achieve a unified and consistent brand voice across all markets globally, through personalised and localised delivery of content.