Delivering a user journey that's fit for purpose and passenger approved In creating the new Gatwick Airport website, enormous quantities of information had to be meticulously edited and refined. This process of repurposing the Airport's existing information for the new site ensured that both infrequent and nervous flyers, as well as more confident travellers, could easily navigate the content. This was corroborated through rapid prototyping and user-testing sessions at the airport before the website's final rollout, to ensure our design aligned with actual user requirements.
Giving Gatwick Airport passengers the ultimate personal touch
A flight number is something that every passenger passing through Gatwick Airport possesses, so we built in the functionality for passengers to receive a personal website experience, generated by their flight number. Not only does the website reveal where they're going, but also what the weather's like on the ground, the local language spoken, native news, advice to stay safe, and offers on currency. An additional "pin my flight" function, accessible on the day of departure, also reveals a minute-by-minute countdown to your flight's departure, and while navigating any part of the site you can also electively pin your flight number to the page, for easy reference.
Our aim was to empower visitors to accept the airport as an enjoyable part of their journey and we achieved this through a creative blend of UX, IA, design, photography, copy and tone of voice. The result is an empowering brand experience giving customers the confidence to really enjoy and make the most of their time at London's Gatwick Airport.
For an impartial view, see what the team at eConsultancy.com had to say. 'Sexy' for an airport website has got to be good.