eircom Wholesale are Ireland’s only provider of telephone and data networks. They have multiple audiences to communicate with; Government, Regulators, service providers, customer, consumers and staff, both nationally and internationally.
Merchant has worked with them for eight years period providing stakeholder communications across all of these audiences, through web, social media, advertising and brand development work.
This has included the redesign and build of their website, internal staff communications to encourage change management, complex presentations to the Irish Government and marketing campaigns to forge new relationships with their customers.
Led by research and through the implementation of our work, Merchant help Eircom deal with a heavily negative market perception, repositioning them as a customer focussed, fast moving and agile communications partner.