The targeted campaign achieved a final conversion rate of 9.36% - more than double the LinkedIn average of 1.5-4% for paid activity of this nature. The ads we positioned clearly engaged and conveyed the messaging to their intended target audience, and the willingness to provide contact details in exchange for the content, demonstrates the value placed on the white paper’s insight.
LinkedIn ads received 80 positive reactions.
The white paper was downloaded 87 times during the month-long campaign.
The campaign achieved a CTR of 0.72% (above the 0.39% average).
Increased brand awareness
The activity generated 129,751-page impressions.
Cintoo’s LinkedIn followers increased by 5%.
81 users clicked through to Cintoo’s LinkedIn profile.
Throughout and following the campaign, Cintoo has received positive enquiries from businesses within the AEC sector interested in trialling its cloud platform. Several live demos have been provided by the team, each with the potential to convert into a new sale for Cintoo.
If you’re struggling to engage a B2B audience, get in touch to find out how a white paper could help your business generate valuable leads. Call Merchant on +44 (0)2380 225478 or email firstname.lastname@example.org.