Castleton Commodities International LLC

Castleton Commodities International LLC

Brand engagement tools, annual corporate report, b2b website and conference materials

Improving market presence for a global commodities trader.

The Brief

The Client Castleton Commodities International (CCI) is a global commodities merchant with a $37 billion annual turnover and a global reach of over 850 employees. Based across four continents, and originally established in 1997, CCI has rapidly risen to become one of the worlds' most influential and successful commodities merchants in the global trading marketplace. Today, CCI delivers best-in-class performance for customers, shareholders and trading partners, via an advanced knowledge of risk, and an entrepreneurial-minded workforce.

 

The Background

As a global commodities merchant, CCI's ability to engage its stakeholders is key to sustaining the company's business growth. With market presence fundamental to CCI's long-term success, the trader contracted us to refresh one of its core brand engagement tools; its annual report. Since 2014, we've worked with CCI on multiple projects per year, not only renewing this report but also improving other vital communications materials for the commodities merchant, including its corporate website.

 

The Objective

Develop business critical communication tools to enhance CCI's market presence and improve brand engagement among key stakeholders.

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What we did

Equipping CCI with a premium, business critical, asset CCI's annual report was the very first thing we were engaged to work on for the global commodities merchant, back in 2014. Distributed among the company's entire network of stakeholders and investors, this report is one of the most powerful public facing tools CCI produces per annum. With CCI taking responsibility for all content, Merchant was tasked with creating the visual identity, along with the final print delivery of this business critical asset.

Our designers created engaging double page spreads, which sensitively illuminated the information within, drew out key stats, and paid homage to CCI's international standing in the global trading marketplace. CCI were so impressed with that first annual report they subsequently engaged us to take ownership of the print and visual identity for this report every year since. Our design team give the report a unique treatment each year, to differentiate from years gone by, and keep engagement among CCI investors strong.

CCI Brand Engagement campaign Brochure close up

Improving online engagement with a new CCI website

Following the overwhelmingly positive response CCI received to its Merchant designed annual report, we were quickly engaged to overhaul the business's website. Like the report, CCI's website is a key brand engagement tool for the global commodities merchant, and another important touch point for its investor partners and stakeholders worldwide.

We completely redesigned the entire CCI website, building CCI a new environment that put the user journey at the centre of its proposition. Via a simplified UI, potential and existing investors can now easily navigate the site to quickly access the information they need. This improved user journey has positively increased dwell times on the site.  

Castleton Commodities International Brochure close up for Brand Engagement campaign

Attracting stand visitors at commodities' leading trade summit

Now in its seventh year, the FT Global Commodities Summit unites the world's leading merchants and thought makers to debate key issues in the commodities marketplace. The largest commodities conference of its kind; each year the event is attended by key industry stakeholders, from Directors and Vice Presidents to Fund Managers and Risk Capital Analysts.

For CCI, the FT Global Commodities Summit is a key event in the annual calendar, a chance to engage with peers across the world, and elevate awareness of its own commodities operation. We've helped CCI put its best foot forward at the summit for several years now. Producing its entire scope of conference materials, consecutively since 2015. All of which ensures CCI maintain a strong brand presence, and successfully engage visitors to their stand throughout the event.

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Merchant’s highly skilled team has consistently produced professional, sleek and high quality materials for us. The look and quality of our latest annual report is our best to date and has received significant positive feedback from the organization. Thank you for all of the hard work you put in to helping us achieve this great result!"

Cynthia Ferreira

Head of Investor Relations, Castleton Commodities International LLC

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Call us:+44 2380 225478

Email:paul@merchant.agency

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