Raising the profile of green infrastructure


Strategy, market research, PR, and SEO

Raising the profile of green infrastructure

A more sustainable future

The desire to build a more sustainable future and see legislative change to make this a reality is gathering momentum at an ever-increasing pace. 

When it comes to the construction industry, reports indicate that construction companies across the UK are increasingly looking to introduce more sustainable practices into their everyday activity. While key industry events, like UK Construction Week, are placing a greater emphasis on the environment, ensuring a variety of sustainability specialists feature in their speaker line-up as well as scrutinising their own practices to deliver more environmentally conscious events for their visitors.

As specialists in providing strategic digital marketing for companies across all divisions of the construction industry, one of our clients who lives and breathes sustainability is green infrastructure specialist, Biotecture. 

Promoting the benefits

The company’s eye-catching living walls perfectly convey the company’s ethos, ‘reconnecting people with nature’, and can be evidenced in and around landmark buildings across London, such as Regal House in Covent Garden, One Bank Street in Canary Wharf and New Street Square in Holborn. 

Never has there been a more opportune time to promote the benefits that green infrastructure can bring to the built environment – and that’s where we come in.

Adding value 

Biotecture approached us for our marketing expertise, enlisting our skills to help create noise to convert existing clients as well as win more business from clients across the construction sector, particularly architects, specifiers and building contractors.  

Merchant’s initial goal has been to improve the foundations of the company’s website and make it more visible in search. Following a thorough audit, our digital team has rectified a raft of errors to improve speed and keyword optimisation, while our comms team has crafted new content, moving the company up the search engine rankings. 

With these foundations in place, our work now moves towards a campaign-led business development approach, targeting key segments of the market to demonstrate how living walls can be incorporated to improve air quality and biodiversity.

Growing with the business

Biotecture has much to shout about, such as the funding it was awarded from Highways England to research the efficacy of plants in reducing air pollution and creating clean air zones on the UK’s busiest roads. And the Merchant team will ensure our client’s voice is heard so that it can achieve its business objectives.

If you’re looking to improve the impact of your marketing to grow your business, through website development, SEO, CRO, communications, design services and everything in between, get in touch with our construction marketing team:

02380 225478  |  construction@merchant.agency  

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