Merchant Agency Blog | Latest Digital Marketing trends

36 years on and still going strong - highlights of our digital marketing activity & team appointments in 2018.

From boosting online cycling sales, to digitally transforming a leading UK groundworks supplier and adding even more talent to our multi-disciplinary digital marketing team. We take a look back at some of team Merchant's highlights of 2018, a year that marked our 36th successive year in business.

How we help our construction clients stay digitally relevant in a saturated market

When your business is competing for space in an intensely crowded market, success hinges on your ability to attract and convert customers. Here's a look at how we've helped our clients in construction, one of the most crowded industry sectors, to boost revenues and increase their visibility.

B2B PR: why it's important to entrust public perception of your brand to a reputation management professional.

In an age where news breaks online every minute, and social media shares increase a brand's audience reach by millions, it's never been more essential for B2B companies to influence their public image through third-party media endorsement generated by a PR professional.

21 Jan 2019

Audience engagement in a digital environment: why brand growth hinges on hooking your core customer.

With UK industry experiencing a drop-off in audience engagement, we take a look at why some brands fail to engage their target consumer, and what the best outreach tool is for B2B businesses striving to secure valuable customer conversions, in the digital age.

17 Jan 2019

When marketing meets sports science: Merchant & Project_R

In a climate where more and more UK workers are spending up to 9 hours a day at a desk, and the effects of sedentary working are taking an increasing toll on physical wellbeing and mental health, Team Merchant have discovered a scientific way to counterbalance the time we spend in the office each week.

14 Jan 2019

Raising the value and equity of three global oil & gas companies

In a highly specialised sector like oil & gas, where the operational landscape presents a unique set of challenges, it pays to have the support of a professional brand management and digital marketing agency with a wealth of relevant industry experience to offer.