Business Positioning

Successful brand positioning relies on a clearly defined USP, thorough audience and competitor understanding and messaging fully aligned to the needs of the customer.

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We position brands to thrive through:

Brand Strategy

Differentiate your brand from your competitors to win customers and nurture loyalty

Thought Leadership

Become an authoritative voice within your sector, driving awareness, consideration and trust among customers

Stakeholder Communications

Understand the motivations of each group, serving up content that encourages action

Market Understanding

Gain valuable insights to inform your strategy and win new customers

Digital Presence

Maximise your channel mix to push customers through the sales funnel to conversion

Change Management

Develop a strategic approach to facilitating change and keeping everyone on side

Elevating the brand positioning of global energy commodities trader CCI

We first partnered with CCI’s investor relations team eight years ago and ever since have been working together to enhance its brand positioning.

Supporting Tokyo Gas’s global expansion strategy

Tokyo Gas was purchasing a majority stake in a business based outside of Japan for the first time and came to us to realise their vision through a full re-naming and re-branding of the business.

Merchant’s highly skilled team has consistently produced professional, sleek and high quality materials for us, resulting in positive feedback from the organization. Thank you for all of the hard work you put in to helping us achieve great results!”
Cynthia Ferreira Head of Investor Relations, CCI

Turn business vision into revenue

Looking to reposition the business to improve revenue generation? Need a partner who understands how to help companies gain market share? Whatever the company’s vision, we’ll make it a reality.