Rackspace Technology’s mission: To embrace technology, empower customers and deliver the future.
The company appointed us to facilitate a centralised approach to its ongoing SEO, both at a local and global level, to better tell its brand story and bring more customers on board.
By demonstrating the value of strategic digital marketing for the business, we’ve embedded an integrated and strategic approach to SEO across the organisation, resulting in:
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Through workshops and training with 20+ teams, the organisation is now fully embracing a digital first approach. This has led to improved search engine positioning through richer content that better speaks to audiences.
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Long-term focused ROI through brand building, audience understanding and engagement, and continued strategic consultancy. Short-term ROI through campaigns, improving quality scores and performance.
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A mindset shift resulting in an internal culture where SEO and audience understanding are key considerations for all outputs, across multiple divisions and locations, increasing brand visibility to attract new customers.
In my practice, agencies are part of our extended team. We have each other’s back. As a 2-time and current client of Merchant, I am most pleased to have them as part of our team. From Hayden to Paul and others, they simply bring welcomed and unbiased expert insights and execution.”
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By understanding our client’s business vision, we’re able to develop and deliver strategic programmes that build value and create outcomes.
Whatever your company’s industry or specialism, we’ll get under the skin of the business and turn challenges into opportunities to perform and grow.
